Meet the Founder - Dharani Selvaraj
Founder & Chief Spice Curator, JoTe Masala
Bringing Tradition to Your Table
Dharani Selvaraj is the heart behind JoTe Masala — a brand born from her deep love for South Indian cooking and the belief that food is a powerful way to preserve tradition. Inspired by the flavors of her childhood and the art of home-style spice blending passed down through generations, Dharani set out to share this heritage with the world.
Her journey is a blend of creativity, culture, and business acumen. Dharani holds a Bachelor’s degree in Fashion Technology and Costume Designing, where she developed a keen eye for detail and aesthetics. She further pursued her passion for entrepreneurship with a Post Graduate Diploma in Management (PGDM) from the Sardar Vallabhbhai Patel International Institute of Textile and Management, Coimbatore — one of India’s premier institutes for business and innovation.
With JoTe Masala, Dharani combines time-honored recipes with high-quality, natural ingredients — all thoughtfully packaged using sustainable materials to reduce environmental impact. Each blend is handcrafted with care and integrity, ensuring authentic flavor in every dish.
🌿 Customer Favorites
Lakadong Turmeric (Top Seller)
A premium turmeric sourced from Meghalaya, known for its high curcumin content, deep color, and powerful health benefits.
Biryani Masala (Signature Product)
A rich, aromatic spice blend that captures the essence of festive Indian cooking — bold, balanced, and unforgettable.
💬 Dharani’s Vision
“To make the magic of homemade Indian spices accessible to every kitchen, while preserving our cultural roots and supporting local communities with sustainable practices.”
🔗 Connect with Dharani
LinkedIn - Dharani Selvaraj
Facebook – JoTe Masala